Update on Reliance Fresh

Reliance Retail to roll out more stores in metros

Enthused by its overwhelming response in Hyderabad, Reliance Retail is all set to enter Mumbai, Chennai and Delhi markets. The company is expected to roll out about 100-odd Reliance Fresh stores in these cities before March 2007.
As part of its first phase of rollout in Hyderabad, it has unveiled six more stores thus totalling to 17 stores. And by before March 2007, it is planning to have about 40-odd stores in this city.

According to company officials, there has been an overwhelming support from the customers at the existing 11 stores. The average footfall per store is about 1,000 people which translate to over 11,000 stores. The stores were opened at Uppal, Dilsukhnagar, Miyapur, Vengal Rao Nagar, Saket and Bowenpally.
About 12 more stores are expected to be opened in tier-II cities which include Vijayawada, Visakhapatnam, Warangal and Tirupathi in the state.
In terms of sales, each store earns revenue of Rs 10 lakh per day across the 11 stores. The average tonnage of vegetables sold is about eight tonne per day, informed company officials. These air-conditioned stores sell a variety of vegetables, fruits, eggs, dairy products and its own private label of groceries.
Moreover, the cleaner environment has even attracted those customers going to Rhythu Bazars, which was hitherto attracting more people from the mid-class of the society. Meanwhile, as part of its next venture, the company is planning to unveil hypermarkets in February 2007.

Source : Financial Express (Dec 1 06)