Thursday, December 7, 2006

Help Desis ; Buy from Desis

“If our current strategy doen’t work, our last option will be only to appeal to the Indian consumers to help desis (locals) by buying from desi retailers”

Kishore Biyani CEO, Future Group and Managing Director, Pantaloon Retailing (India) Limited, speaking joculary on being asked: As to what he will do to meet the challenge of the multi national retailers?

Business Standard (Chinese Whispers) December 6, 2006.

Source : IndiaRetailBiz

2 comments:

Anonymous said...

I remember having seen this article in indiaretailbiz earlier. You shouls acknowledge your source. It will only enhance your credibility.

HS said...

Apologies for the slip. Indeed I picked this one from the IndiaRetailBiz site but missed out on acknowledging the source. Error rectified. Thnx for pointing out :)